Experience
based
strategies

About us

About us

PRoStrategic Communication is an agency specialising in non-standard communication solutions. We provide support for our clients’ business goals, taking their communication beyond the norm. Our team is made up of experts with extensive, rich experience in creating communication and image strategies, effective crisis communication and sustainable media relations.

What makes us stand out?

Thinking outside the box
Thinking outside the box

Focusing on the client's business goals
Focusing on the client's business goals

A personalised approach to every project
A personalised approach to every project

An experienced and diverse team of experts
An experienced and diverse team of experts

Commitment
Commitment

Highly effective activities
Highly effective activities

Non-standard
communication
strategies

Find out more about our approach

Crisis
communication

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Media
relations

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Public affairs

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Employer
branding

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Personal
branding

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Media
training

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Brand
analysis

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Partnerzy

dr Mariusz Sokołowski
dr Mariusz Sokołowski

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Michał Wiórkiewicz
Michał Wiórkiewicz

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What makes us stand out from the competition is thinking outside the box. We create communication strategies for international corporations and large Polish companies, as well as for the SME sector, individual clients and public figures who want to make their image more professional.

All of the strategic tools we recommend are chosen deliberately. When working with clients, we emphasise their most important and unobvious communication advantages. We never create two similar plans.

Our team prepares, implements, executes and evaluates strategies. We also offer consulting services for projects that have already been implemented.

The crisis communication area is becoming increasingly important for many managers. Professional preparation for a potential crisis not only gives peace of mind in everyday work, but can also be an opportunity to strengthen the image of companies facing the challenge of a crisis.

We take a multi-pronged approach to crisis communication. We provide services related to ongoing support in a crisis ("anti-crisis preparedness") and help companies identify threats and prepare effective rules of conduct for crisis situations. Our team prepares statements for the media and other target groups. We also develop crisis manuals from start to finish and update existing procedures.

Our team includes former media spokesmen and journalists, and so we know well that the regular strengthening of positive relations with media representatives is crucial for all enterprises, in times of both peace and war. That's why we help our clients conduct systematic and effective communication with reporters. We support companies in organising events with the media, prepare managers for interviews, and develop materials that are substantively and visually interesting for journalists. Our team often starts such activities with a media audit of the company, followed by recommendations for communication activities based on the resulting report. We also hold training in the difficult art of good communication with the media.

Thanks to our extensive experience working for numerous public institutions, we understand the mechanisms of action of the public sphere, and share this knowledge with our clients.

We have a comprehensive approach to public affairs strategy, which we support with public relations measures. We map stakeholders and help come up with talking points. Our company provides training and prepares you for conversations. We develop substantively and visually pleasing educational materials to supplement public affairs campaigns. We recommend specific tools that support building a coalition of support around the client's goals.

Both employers and employees are facing increasing challenges in the labour market. For entrepreneurs, moving to the next stage of development of their business often depends on new talent they have acquired and at the same time on maintaining a strong team.

We create and implement effective strategies focused on strengthening the employer's image. Our team helps companies identify their strong advantages over the competition, and recommends how and where to position the brand. We create visual identification that people remember.

We build and execute inspiring communication strategies for personal brands. Our clients receive passionate narratives that people want to listen to. The purpose of our activities is to increase awareness and client expertise by reaching the media and public opinion with communication messages. We prepare you for public appearances and teach you how to talk to journalists.

Since we work in and with the media, we know what to do to effectively communicate with journalists. During training, we teach you how to speak during important presentations, press conferences and briefings. We tell you how to give an interview so that people listen to you, and what to do to make your specific messages reach the media. Our team will show you how to make the verbal and non-verbal message impact your media image.

We know the difference between your brand, and your products or services. When creating effective communication and brand development strategies, we use our own innovative branding method, which is based on a sociological analysis of qualitative and quantitative research. Thanks to this, we're able to offer our partners strategies created on the basis of data, not intuition. Our method also allows us to precisely monitor and evaluate the strategies at the implementation stage.

dr Mariusz Sokołowski
Partner

Mariusz is a doctor of humanities. He was a press spokesman of the Polish Police for many years. He oversaw the "media" operations during major political, sports and cultural events in the country. Mariusz is an assistant professor at the Faculty of Political Science and International Studies of the University of Warsaw.

He has also authored public relations publications and training programmes. He's an expert in crisis communication. Mariusz won the prestigious "PRotony" competition. In 2012, he received the "Lion of PR" award. In 2010, he was nominated for "competent and consistent building of a positive image of the Police" in the top three places of the prestigious competition "Człowiek Briefu 2010".

Michał Wiórkiewicz
Partner

Michał has been in the communication field for a dozen or so years. He oversees the creative side, effective strategy implementation and evaluation. He's fascinated by social research, and knows how to read between the lines and provide the right advice to clients in relation to communication tools.

He acquired his professional experience in both the public and private sectors. Michał has created successful political and media campaigns. He has also successfully managed crises in organisations.

In his opinion, the key to the best communication is understanding the client's needs, which means listening carefully to their story.